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Standards - Setting, monitoring and publishing clear standards of service that individual members of the public can reasonably expect.
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Courtesy and Helpfulness - Providing a courteous and helpful service, which is run to suit the convenience of those entitled to the service: services being provided by public servants who can be identified readily, through wearing name badges, by their customers.
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Information - Providing information about public services in a manner, which is readily understandable.
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Consultation and Choice - Ensuring regular consultation and communication with those who use services, taking their views and priorities into account – to provide a choice wherever possible.
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Accountability - Providing details of performance against targets and identifying who is responsible.
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Openness/Transparency - Disclosing how public services are managed, and the cost and performance of specific services.
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Non-Discrimination - Ensuring services are available and applied equally to all.
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Quality of Service - Publicising complaint procedures with independent reviews where possible. Providing, where errors have been made, an apology, full explanation and early correction of the error.
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Value for Money - Providing efficient and economic public services within affordable resources.
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Accessibility - Ensure accessibility to public service by accommodating the service needs of users.